As we are a small business ourselves, we realise it can be hard to think about, and implement ,digital marketing in your day. From running the business, to the administration and book keeping , it can also be challenging to find the time to post on social media, let alone actually planning out any kind of online marketing strategy. Realistically, it can become a bit of an after thought after a busy day in the business itself.
Unfortunately, a half baked social media account, isn’t going to manifest into clients or customers to your business. A digital presence is imperative to any business in 2019 and it needs to be done properly to see results. Otherwise you are just wasting your time.
And by “done properly’, we mean by someone who knows what they are doing, not an intern or a self proclaimed “guru”. Having someone who doesn’t know what they are doing can be quite detrimental to your business, as it says you lack professionalism and care.
Why do you need a digital presence?
With 15 Million Australian Facebook users per month and 9 Million Instagram users per month, there is a huge market you should be targeting.
It’s quite simple really, having an active presence on a social media represents positioning power for your business.
Think about it. Let’s say your closest competitor has an Instagram account that’s booming with customer photos, Stories and professional looking images showing off their product or services.
On the other side, you have an Instagram profile that’s collecting (digital) dust. Who’s business do you think customers, or potential clients are likely to be attracted to?
A strong social media presence builds brand loyalty. It’s easy to understand why: when you’re engaging the public on social media, you’re building connection and rapport, which in turn can make them potential customers/clients.
Of course, building a presence takes time and know how. Not just anyone has the ability to showcase your business to the online world like a qualified and experienced digital marketer can.
We understand that you would rather be “in” the thick of your business and not having to worry about what to post on your Instagram feed or Facebook page everyday and get the results you need and that is where we come in.
Ethne has put together some affordable packages for small businesses, to get your business seen online. Starting at just $99*, we can get you on the road to a much needed social media presence and more clients/ customers.